Modulnummer

Modulbezeichnung

Titel (englisch)

Pflicht/Wahl

Erklärung

CP

Berechnung des Workloads

Turnus

Dauer

Form

Prüfung

Anforderungen

Lernziele

• Ability to define different types e-commerce systems and to describe their major business and revenue models

• Ability to understand e-commerce strategies and to describe the process of e-commerce strategy (re-)definition and implementation

• Ability to understand the legal, social, ethical and business environments within which e-commerce operates

• Ability to relate technical infrastructure and support services like payment and security to e-commerce implementation

• Ability to identify and describe factors for e-commerce success

• Ability to describe social networks, virtual worlds, and social software as facilitators of social e-commerce

• Ability to elaborate and present a deeper understanding of e-commerce strategies and technologies at an academic level

Lerninhalte

• E-commerce business models and strategies

• Marketplace analysis for e-commerce

• Regulatory, ethical and social environments of e-commerce

• E-commerce infrastructure

• E-marketing and customer relationship management

• E-commerce security

• E-commerce payment systems

• Mobile and social e-commerce

Quellen

• Chaffey (2011): E-Business and E-Commerce Management

• Jelassi & Enders (2008): Strategies for E-Business

• Turban et al. (2012): Electronic Commerce 2012

Sprache

Bemerkung

Zuletzt geändert